AMC Theaters Gets Measurable Results to Determine ROI

“I’m challenged every day to provide the organization with measurable results for site conversion rates, performance, social media ROI and various other campaign metrics. Alight has been essential in providing the right methodology and approach to accomplish this goal. With their thought leadership, I have the analytics in place to give me accurate, real time business analytics to share within my organization. They provide me a knowledgeable team of analysts, data scientists, and account professionals that provide me with regular insights and discuss my strategies. Alight is an essential extension of my in house marketing team.”
- Jason Norris, Director of Interactive Marketing, AMC
“Jason really knows his business, and we love discussing it with him. We’ve all been pointed in the same direction: helping him find opportunities to gain market share.”
- Josh Shirley,
Client Services Manager
“With deeper analysis, we were able to assist Jason in making informed changes to his web strategy.”
- Mike Wieners, Marketing Analyst

Starting with simple web tracking and building to full-on predictive analysis, all of our clients reside somewhere along this continuum, and need our help getting to the next step. How can we help you?


We can introduce you to Google Analytics, fulfill your upgrade to Google Analytics Premium, combine all of your data into our proprietary ChannelMix platform and help you find out which factors are really driving return on investment with our
Attribution Modeling tool.

marketing analytics statistics

Rows of data in ChannelMix

Big decisions are made
with a lot of small pieces.

Amount of raw data we process daily

That’s roughly 132 copies of the complete works of William Shakespeare.

Google Analytics profiles we manage

That’s the number of websites on average a single person visits in 2 weeks.
marketing analytics awards
marketing analytics clients

Our experience has brought us to multiple industry verticals over the years as all of our clients have one goal in mind-
a robust sales and marketing analytics strategy that drives clear decisions.

Logo Glynn Devins
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