GlynnDevins Creates Scalable Marketing Performance Reporting Solution for Clients

“Our situation is somewhat unique, as we need to be able to aggregate data and provide reporting for nearly 100 individual businesses. Alight has been a major asset in helping us develop a scalable solution that can be utilized across our client-base to not only give each client a results-oriented view into the work we do, but also to give our internal teams a deeper level of understanding around the opportunities that will help our clients gain the most value.”
- Blake Hodges, Director of Data Strategy & Digital Analytics, GynnDevins
“We greatly value our partnership with GlynnDevins because they’re utilizing the ChannelMix platform to drive a high level of efficiency around sharing data with their clients. This efficiency is very difficult for other solutions to match.”
- Zack Pike,
Client Services Manager
“The team at GlynnDevins has done an excellent job of utilizing Alight’s expertise to exploit their massive set of data to it’s fullest potential, in a scalable and efficient manner.”
- Brian Armstrong,
Marketing Analyst

Starting with simple web tracking and building to full-on predictive analysis, all of our clients reside somewhere along this continuum, and need our help getting to the next step. How can we help you?


We can introduce you to Google Analytics, fulfill your upgrade to Google Analytics Premium, combine all of your data into our proprietary ChannelMix platform and help you find out which factors are really driving return on investment with our
Attribution Modeling tool.

marketing analytics statistics

Rows of data in ChannelMix

Big decisions are made
with a lot of small pieces.

Amount of raw data we process daily

That’s roughly 132 copies of the complete works of William Shakespeare.

Google Analytics profiles we manage

That’s the number of websites on average a single person visits in 2 weeks.
marketing analytics awards
marketing analytics clients

Our experience has brought us to multiple industry verticals over the years as all of our clients have one goal in mind-
a robust sales and marketing analytics strategy that drives clear decisions.

Logo Glynn Devins
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