By Matt Hertig, CEO and Co-Founder, ChannelMix for MarTech Series. The impending cookieless future has everyone fearful, but ChannelMix’s CEO Matt Hertig weighs in for MarTech Series on how this is really an opportunity to be embraced. The death of the cookie – and therefore attribution – is …
Marketing Dive Features Matt Hertig’s Insight on How Generative AI Could Solve the Cookie Deprecation Puzzle
As the death of the cookie nears, marketers will need to have a better handle on their data, a task that AI might be able to handle. “There is a wave of action that’s beginning to happen, and I think reality is going to start …
ChannelMix’s Matt Hertig Provides His POV on Google’s Cookie Kill Off for Performance Marketing World
Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the first in a series of major steps toward third-party cookie deprecation this year. “One notable case involved a client facing litigation due to a Facebook pixel still …
KC Business Journal Covers Alight’s New Lineup of Marketing Analytics Solutions
The newspaper explored Alight’s suite of marketing analytics solutions in an interview with CEO Matt Hertig.
Alight Analytics Client Tinuiti Featured in Tableau Case Study
Tinuiti, one of North America’s largest digital marketing agencies, has scaled its reporting and marketing analytics to serve hundreds of clients.
PRESS: MarTech Series Covers Alight’s New Cross-Channel Attribution Solution
MarTech Series, an information source for the marketing industry, is sharing the news about the latest innovation from Alight Analytics: ChannelMix Keys, a powerful resource for cross-channel marketing attribution. With ChannelMix Keys, marketers generate a single multi-character tag or “key” that can be attached to …
Ingram’s Magazine Features Michelle Jacobs’ Insight on Buying the Right Solution
Struggling to find the best possible technology for your company? Worried about wasting valuable time and money on the wrong solution? Then you should read this column from Michelle Jacobs, Alight’s president and co-founder, in the latest issue of Ingram’s Magazine. Our focus is on …
Alight Analytics Changes the Game With Its New Sports Marketing Analytics Solution
The Kansas City Business Journal interviews Alight’s Matt Hertig and Michelle Jacobs. We’re excited to introduce a powerful new product we’ve been building over the last several months: Alight Analytics’ Sports Marketing Analytics Solution. There’s a huge need for a product like this. Because their …
PRESS: KC Business Journal Covers Alight’s Growth, New HQ
The Kansas City Business Journal interviewed our co-founders, Matt Hertig and Michelle Jacobs, for an in-depth article on the recent move to our new headquarters and the high growth that Alight has achieved. Alight Analytics’ culture is built around working hard and having fun, so …
Alight Analytics Earns Spot on Inc.’s Best Workplaces 2017 List
Alight Analytics is one of the highest-scoring businesses with standout employee engagement. KANSAS CITY, MO (June 1, 2017) – Alight Analytics has been named one of Inc. magazine’s Best Workplaces for 2017, the second annual ranking in the fast-growing private company sector. Out of thousands of …
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